Google, the largest search engine in the world has one mission: “Our mission is to organize the world’s information and make it universally accessible and useful.” In other words, Google wants to provide the best and most pleasant internet experience for its users. Simply put, Google wants to deliver content as fast and as relevant […]
Domains as Internet Real Estate
Many entrepreneurs say domain names are online or virtual real estate. Others, especially marketers, say domains are brand equity. In reality, we say they are both: internet real estate and brand equity. In this article, we explain why domains are internet real estate. The best domain names are able to drive consistent high quality traffic […]
Why Local Businesses Should Not Rely on Social Media Alone
So you are a local business and have a great looking social media page with a lot of followers. You may be thinking to yourself, “My customers find me on the social network, so why should I bother getting a domain name for my business?” This is very short-term reasoning. Riding the coattails of any […]
Benefits of Owning Multiple Domain Names
Did you know that you can own more than just one domain name? But you may ask, Why would I do that if I only use one for my business website? The answer is simple: Direct traffic. The right domain names can generate valuable traffic by forwarding (or redirecting) them to your existing website. This […]
Huge Potential of Spanish Language Domain Names
Spanish language domain names open up huge possibilities in the Spanish speaking world. Just think about the Spanish-speaking market in the United States alone: Hispanics in the US alone are very Internet savvy according to the study conducted by Captura Group. Hispanic population is expected to mushroom to over 100 million by 2050. The number […]