Did you know that you can own more than just one domain name? But you may ask, Why would I do that if I only use one for my business website? The answer is simple: Direct traffic.
The right domain names can generate valuable traffic by forwarding (or redirecting) them to your existing website. This can save you hundreds, if not thousands, in pay-per-click expenses. Think about it. If you advertise your website through the search engines such as Google and Bing, you pay for each click or each visit to your website. You need to keep paying in order to keep getting visitors. But with a high quality domain you pay once for the domain but get direct traffic indefinitely without paying anything extra. Big businesses get this. Here is a partial list of domains owned by such businesses:
Condé Nast owns Allure.com, Brides.com, Concierge.com, Details.com, Flip.com, Glamour.com, Gourmet.com, GQ.com, NewYorker.com, Portfolio.com, Style.com, Wired.com
CBS owns Auctions.com, Browser.com, Builder.com, Buying.com, Chat.com, com.com, Community.com, Computers.com, Download.com, Downloads.com, Freeware.com, Gaming.com, Kids.com, Labs.com, MarketPlace.com, MP3.com, News.com, Online.com, Radio.com, Search.com, Shareware.com, Shopper.com, Silicon.com, Store.com, TV.com, Updates.com, Upload.com, Welcome.com
Calvin Klein owns Bras.com, Underware.com
Discover Financial owns GraduateLoan.com, PrestamosEstudiantiles.com (“student loans” in Spanish), StudentMoney.com
General Electric owns AutoLeasing.com, CarLeasing.com, Coincidence.com, Ecomagination.com, Oxygen.com, TransportationServices.com
GlaxoSmithKline owns Asthma.com, AsthmaControl.com, Bipolar.com, ColdSore.com, Depression.com, Diabetes.com, Heartburn.com, HeartHealth.com, Helix.com, Osteoporosis.com, Reflux.com, RestlessLegs.com, SkinInfection.com, Sleeplessness.com, ToothBrush.com
Kraft Foods owns Bologna.com, Dessert.com, Dinners.com, EatHealthy.com, EatingHealthy.com, HotCereal.com, Jello.com, LowFat.com, Mayonnaise.com, Pickles.com, Puddings.com, Beverages.com, CreamCheese.com, Sauces.com
Newell Rubbermaid owns AugerBit.com, Coolers.com, Drapery.com, JackSaw.com, SpadeBit.com, TackleBoxes.com, ToolBoxes.com, ToughTools.com, ViseGrip.com, YouthSeats.com
You get the idea. Some of the domains are for specific products and trademarks. Others are generic category names. The domains amount to huge savings and targeted traffic generation for those companies.
You can follow the same example. You are not limited to owning just one domain either. At Name Options, we provide you with traffic information so you can make the best decision to buy domains that will send more traffic to your main business website.October 20, 2018