Is Domain Development Dead?
Is Domain Development Dead?
If you got caught up in the rapid domain development wave that took place a few years back and have spent thousands of dollars on mini-sites then your answer to this question may likely be a resounding "Yes!"
This is because that type of development, for a hundred or so bucks a site, was built with the premise of quick returns and had just the bare minimum of content, or less. And for a while it seemed that this worked, at least for the high quality domains. Until Google caught on and introduced the now famous (or infamous) updates: Panda, Penguin, Hummingbird, Mobilegedon, among others. It meant that the minisites suddenly became obsolete and dropped from the index, as many different internal triggers became more important and a huge number of low quality inbound links became useless, causing sites to be penalized. But does this mean that domain development is no longer a viable option for investors and businesses? By no means.
Domain Development is a Strategy Not a Quick Fix
As soon as you think of domain development as part of a greater business strategy you are on your way on making it work. The Web is an organic entity, Google's index is based on that fact and so should be your domain investment or business strategy. A developed website should never be static. It needs to be fed custom quality content on a regular steady basis, even if it is just once a month. SEO (Search Engine Optimization) must be part of initial site development, and all content, but should not be obsessed over. You should keep a list of all of your developed domains and stay on top of the content. It is recommended you start out with at least 10 articles and add more over time. If you have budget restraints, you can start with less but don't let the sites become stale.
Different Levels of Development
How you plan to develop your domains will be determined greatly by your goals. Whether you want to liquidate quickly, sit and wait for a buyer or an opportunity, or build it out into a flagship website for your business.
Liquidation - If this is your primary goal with your domains then a carefully crafted parking/search/sales page solution will be well suited. Benefits: Your domains will display a clear message that it is for sale and offer a search option for visitors looking for something specific with ads for revenue. You can also offer links to your developed websites.
Long-term - You are not in a hurry to sell your domains and are willing to wait for the right buyer or opportunity. An information portal that can be organically updated is ideal for this type of goal. Benefits: The developed pages will be indexed, the sites will incubate or age on the search engines. You gain organic traffic as well as have the option to advertise your sites through mainstream channels.
Business - You have a business plan that you want to put into effect and have domains in your portfolio that would make ideal flagship sites. Large scale development is warranted. Benefits: Your site will incubate extremely well on the search engines, you can advertise using mainstream channels, including social media and offline. These sites have fastest growth, ROI, user engagement and lead generation.
These are some ideas to let you know how domain development can help your portfolio and business goals. There are of course variations and many options available for each level of development and the domains you choose to build out on have a baring as well. Don't hestitate to get in touch with Name Options to discuss your goals. You can also check out our domain development page for more information. If you are starting out and need some ideas as to what domains could be developed into profitable websites, visit our domain marketplace.